Category Archives: Bulk Mail

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Royal Mail Announce Early Price Increase

An earlier than expected price increase has been announced by Royal Mail, which will take effect in July 2024. The rate changes impact the Letter and Large Letter, both pre-sorted and unsorted, services. The new rates will be effective from the 1st July however this effectively means a last posting date of 26th June for all DSA (Downstream Access – i.e. The Delivery Group, Whistl etc) or 28th June for Royal Mail dispatches.

Royal mail have made this decision due to the substantial decline in letter volumes from 20 billion in 2004/05 to 7 billion in 2022/23 over which time the industry has seen significant changes and continued year on year cost pressures across all carrier networks.


Royal Mail are working hard on several initiatives to improve efficiency and reduce postage costs and we would encourage you to discuss your postal options with us to ensure that you are maximising all the savings available to you. If you have any questions or concerns regarding how this may affect you, we would be happy to discuss this in further detail over the coming weeks.

Cavalier Mailing always endeavour to keep our prices at a sustainable level and one of the best ways of achieving this is to speak to us as we may be able to unlock further savings on your postal rates. 

As a company we continue to work hard to develop our product range in order to offer a wider range of services to our valued clients, which help to meet all your mailing needs within the UK and Internationally. We are always happy to discuss your projects and advise on whether you are achieving value for money and whether we can offer alternative solutions for you.

Lastly, we would like to take this opportunity to thank you for your continued support, and we look forward to working with you throughout 2024

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Royal Mail Door Drops

TARGETED REACH GETS RESULTS

Door drops can be a cost-effective way to get your leaflets, flyers and brochures directly into customers’ hands.

Did you know that around 80% of the UK’s top advertisers use door drops*? Its a fact that 73% are opened, read, filed or set aside for later.*

You can use door drops to get your message into almost 30 million relevant homes across the UK, without using personal data eliviating the fear that sometimes surrounds GDPR

Prices for door drop distribution have been frozen for 2020 so you can reach new customers and keep costs down.

Ask Cavalier Mailing about the benfits of Royal Mail Door Drops

*DMA Door guide 2018

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Understanding Bulk Mailing Jargon

INFOGRAPHICS-cavalier-understanding-bulk-mailing-jargon

Bulk mailing is a brilliant marketing technique but it does include some mail specific terms that you might not be familiar with. Understanding how this can be quite confusing, we have come up with a simple terminology guideline to help you get started.

CBC

Short for Customer Bar Code – the barcode is an option in Royal Mail’s bulk mailing service that facilitates the sorting process; allowing it to pass quickly through the sorting machine.

Mail Sorting

This refers to mail management (sorting and processing), which is normally done by Royal Mail to help reduce postal costs.

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5 Types of Letter that deliver Maximum Bulk Mailing Benefits

Even today, businesses still rely on bulk mailing for all their marketing needs. While it is indeed a cost-efficient method to employ, the real question should be more about how you can ‘actually’ make use of it as an effective medium that can reach out to your target market — and even attract further custom.

1.   Sales Letters

Probably the most commonly used bulk mail approach sales letters are made to generate sales – the whole process of turning your ‘prospects’ into ‘sales’ though is often the tricky part.

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