Some of you may think that direct mail (DM) is an outdated channel for one-to-one communication. Just in case you hadn’t heard, it has made a very convincing comeback – and you would be foolish to overlook its powers of persuasion!
Category Archives: Direct Mail
#1: Know What is Useful for You and the RecipientsLook at your mail; recognise the elements that you like and dislike and then realign and reorganise them...
Businesses who tailor their direct mail campaigns specifically for each purpose, addressing it to a relevant target audience, will save money on mailing costs and guarantee favourable returns.
You too can be successful in your direct mail strategies. Take a look at our list of useful direct mail pieces and their benefits:
Postcards are one of the clearest and most effective messaging tools you...
With the non-stop barrage of irrelevant and unwanted emails, many people are now abandoning their online accounts for good. In fact, a recent research by the Direct Marketing Association revealed that 19 million active email accounts in the UK are reportedly no longer in use.
A lot of consumers have made the switch BACK to direct mail and here are just a few of the reasons why:
Today, more pieces of direct mail are being opened compared to 2013. This is based on recent research conducted by Wilmington Millennium, which revealed that a staggering 500 million pieces of direct mail (DM) are now being opened and read – adding an additional £1.6 billion to the channel’s ROI.
Printed direct mail possesses a noteworthy advantage over digital mail marketing as it is carefully developed, specifically...
Image source: The Global Mobility Review
Inbox-SensitiveWhether we are talking about the physical or electronic inbox, just how capable are you of reading all the mail you receive? Personal inboxes are chock-a-block with personal communication, updates, offers, news and others but do you really...
Let us explore your recipients and their potential viewpoint – from what they feel, to how they end up on mailing lists and all the in-betweens:
The direct mail list displays people’s profiles such as...
1. Cardboard Record Player
(Sources of Image: http://adsoftheworld.com/)This is perfect for the music industry; implemented in the Griffiths, Gibson and Ramsay Productions direct mail campaign, the package contained a do-it-yourself record player that quite likely grabbed the interest of the recipients, making the campaign more effective.