working with publishers
With the onset of digital print and the capability to run ever reducing print run sizes the
'traditional' role of a publisher is changing. There is sometimes a fine line between the
roles of a publisher and a large volume printer.
Magazines and journals are just a couple of examples of what a publisher might produce and
there are generally just a few routes to market. A magazine for example might find it's way
onto the retail shelf in a department store or newsagent but it is just as likely to be
sent in the post as part of a subscription.
Even the magazine that is purchased off the shelf is now more likely to be wrapped in
polythene than ever before. Maybe it is to enclose a promotional gift of simply to keep
some of the mystique about what pictures or stories are inside. (You want it - you buy it -
don't read it on the shelf and then walk away!)
The battle for supremacy in the tabloid press goes on and the appeal of a free CD or
magazine can sometimes make the difference between which paper a reader is likely to buy
and polywrapping a bundle of these items ensures don't get lost or fall out of place.
With three polywrapping lines and a team of permanent hand fulfilment we can manage signific
volumes and short turnaround times. If your current supplier isn't up to scratch or you
don't have capacity to do a job please give us a call.