Cavalier Mailing Services Ltd28 / 29 Mackintosh Road
Rackheath Industrial Estate
Norwich NR13 6LJ
T: 01603 720303
F: 01603 721247
E: sales@cavaliermailing.com
working with publishers
With the onset of digital print and the capability to run ever reducing print run sizes the
'traditional' role of a publisher is changing. There is sometimes a fine line between the
roles of a publisher and a large volume printer.
Magazines and journals are just a couple of examples of what a publisher might produce and there are generally just a few routes to market. A magazine for example might find it's way onto the retail shelf in a department store or newsagent but it is just as likely to be sent in the post as part of a subscription.
Even the magazine that is purchased off the shelf is now more likely to be wrapped in polythene than ever before. Maybe it is to enclose a promotional gift of simply to keep some of the mystique about what pictures or stories are inside. (You want it - you buy it - don't read it on the shelf and then walk away!)
The battle for supremacy in the tabloid press goes on and the appeal of a free CD or magazine can sometimes make the difference between which paper a reader is likely to buy and polywrapping a bundle of these items ensures don't get lost or fall out of place.
With three polywrapping lines and a team of permanent hand fulfilment we can manage signific volumes and short turnaround times. If your current supplier isn't up to scratch or you don't have capacity to do a job please give us a call.
Magazines and journals are just a couple of examples of what a publisher might produce and there are generally just a few routes to market. A magazine for example might find it's way onto the retail shelf in a department store or newsagent but it is just as likely to be sent in the post as part of a subscription.
Even the magazine that is purchased off the shelf is now more likely to be wrapped in polythene than ever before. Maybe it is to enclose a promotional gift of simply to keep some of the mystique about what pictures or stories are inside. (You want it - you buy it - don't read it on the shelf and then walk away!)
The battle for supremacy in the tabloid press goes on and the appeal of a free CD or magazine can sometimes make the difference between which paper a reader is likely to buy and polywrapping a bundle of these items ensures don't get lost or fall out of place.
With three polywrapping lines and a team of permanent hand fulfilment we can manage signific volumes and short turnaround times. If your current supplier isn't up to scratch or you don't have capacity to do a job please give us a call.
enquiry