This looks at the advantages and disadvantages of using polywrap instead of an envelope
Advantages
- Polythene is lighter and significantly cheaper than a C4 paper envelope. A reduction in weight could mean the addition of an additional leaflet or promotional item at no extra postage cost.
- Clear polythene allows recipients to view the contents (such as a magazine cover) prompting them to open immediately if the item is of interest or expected (i.e. subscription magazine)
- A pre-designed opaque film with an address window, the use of spot or full colour can create a more immediate and professional impact.
Disadvantages
- The recipient may not want the contents to be visible to everybody
- In the United Kingdom there are very few recycling sites for Polywrap