We have many years of experience in working directly with leading charities
Many charities work on tight budgets and often devise, design, and deliver campaigns in-house to keep costs down. However, it is worth considering other options to further reduce expenses.
While email marketing struggles with a 1.5% response rate, charity direct mail achieves 2.5% to 5% additional new prospects, and up to 9% warm donors.
A massive 95% of mail is opened and read, compared with just 22% for email. Over 30% of recipients act by scanning a QR code or visiting your website.
Physical mail tends to stay within the home for an average of 7-8 days and is re-read over 4 times, giving your story the time and space to inspire action.
It doesn’t just win attention; it raises vital funds for your cause with an average charity mailing campaign delivering an ROI of £3.22 for every £1 spent.
Many charity campaigns are eligible for Advertising Mail rates, which help reduce postage costs on fundraising appeals, newsletters, awareness campaigns, and supporter communications.
By using advertising mail, charities can often reach more supporters at a lower cost, making direct mail campaigns for non-profits a cost-effective marketing method to boost engagement and enhance fundraising impact.
To connect with donors and supporters, it’s important to present personalised messaging that is relevant to each recipient. Variable data printing can help improve response rates and ultimately increase donations by delivering a unique message.
Our range of charity mailing services include:
We embed unique identifiers, offer codes, and links into every piece of marketing mail, providing real and quantifiable data to track your ROI.
As one of the most trusted and effective channels, direct mail for charities delivers your message directly into the recipient’s hands, cutting through digital noise and driving emotional responses to boost one-off donations and secure long-term commitments, such as Direct Debits.
We aim to provide charity mailing services at preferential rates as part of our commitment to ‘giving something back’, which can also include one-to-one help and advice.
We handle all data protection, anti-spam and postal regulation requirements, giving you complete peace of mind that your campaign is fully compliant.
Many elements of a direct mail campaign for non-profits can be zero-rated for VAT, significantly reducing costs if not VAT registered and enabling you to maximise your budget.
We will guide you through every step of the project, offering fast turnaround times and proactive problem-solving from people who know your account.
From planning and data cleansing to packaging and delivery, a single point of contact will manage your account throughout.
By managing all key processes in-house, we maintain complete oversight of your campaign ensuring consistency, quality, and accountability at every stage.
Physical mail enables non-profit organisations to generate substantial donations, raise awareness, develop their brand, and execute high-impact campaigns targeted at specific demographics. Highly flexible, we can confidently fulfil various volumes of mail, from 1,000 to over 500,000 pieces.
We work with:
In addition to reaching new donors, it is essential to create memorable and effective campaigns that show existing donors appreciation, foster loyalty, and educate them about the cause. If you want to set up an effective and meaningful charity mailing campaign, give us a call on 01603 720303 to see if we can help.
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