Laser Printing / Ink Jetting

Laser Printing

The process of laser printing might be as simple as personalising a pre-printed letter with a name and address, a carrier sheet with name and address, return address, PPI and company logo, or something more complex with multiple merge fields across both sides of a sheet of paper. Laser printing has the advantage over ink-jetting of producing a near same-quality finish as litho printing, enabling us to match fonts to items already printed on the page.

We are able to merge not only name and address information but different paragraphs or even whole letter texts, enabling you to benefit from postage discounts (on larger runs) even when presenting different messages across the mailing. We can even merge different graphics or signatures to suit. We can produce items from supplied PDFs or Word documents. Where appropriate we will advise on layout styles and use of fonts to help you present the most professional image.

Inkjet

Inkjet printing is a fast, cost effective way to address items but does not compete or compare directly with laser printing. The resolution of the printed image is lower than laser printing but still perfectly acceptable for most situations. However, because the ink dries almost instantly, it has the benefit of being able to print onto items that could never be laser printed, which makes it ideal for a broad range of mail services, typically envelopes, postcards, carrier sheets and unwrapped (naked) brochures. For example you can print directly onto the cover of catalogue or onto the poly that might wrap an item (in the latter example, printed polywrap would be required)