Direct mailing is still one of the best ways to reach your target audience. Unlike email blasts, direct mail adds a personal touch to its chosen recipients; resulting in a genuine form of communication that comes directly from the company to its intended readers.
To give you a further understanding of how an efficient direct mail marketing strategy works, here are a few tips which you can follow:
When planning your campaign, make sure your content can connect with your preferred audience.
The best way to reach your audience is through effective communication. As a marketer, it is your duty to convey your business and products in a way that is totally relatable and effortlessly simple.
Do not include jargon in your direct mail – chances are your readers won’t understand what you are trying to say – hence resulting in a wasted effort. Also, try to explain your products and services in rich and concise statements; as this can better convey your message.
Know how to pitch the perfect headline.
Probably the most important part of direct mailing, headlines have a real ability to make or break an entire campaign. They are the key aspect to every advertisement ever created and pitched – holding the power to action the response from your audience… “Shall I read it or shall I not?”
There are a lot of ways to make hard-selling headlines; you can try announcing your product as big news – people like to read about the latest trends. Headlines like this can have as much appeal as the morning’s feature story, i.e. “The first shatterproof mirror on the market has finally arrived.” You can also add an action or command alongside it, such as “Order now and get 20% off its selling price!” or “FREE for the first 50 customers today!” These statements offer a direct and clear benefit to the readers.
Be up-to-date with your competitors.
It is important to always be updated with your market and direct competitors; as this can give you a better idea of the current demands and so forth.
Being well-informed will also allow you to handle your audience with more direction – always knowing which ideas are fresh – and incorporating them in a way that can perfectly fit with your campaign.
The colours and medium you use will define you.
Choose the colours that represent your brand and do not go beyond that. Staying true to your trademark makes you more memorable and recognisable – not only from the perspective of your audience but also in the market as a whole. Changing your branding around will not only confuse your readers, it will also make them forget about you.
The type of medium you use is equally as important; this can be seen from the quality of the paper that you use for your direct mail. Using a more expensive medium such as postcards and high-quality paper strongly suggests that you are offering something exclusive, while using a cheaper medium might imply that you are proposing more modest and affordable items.
Direct mailing may be old-fashioned but the results can be just as effective as the most expensive form of advertising! Learn how to market your business the right way… and give your target audience a clear and lasting impression of your products/services!