Direct mail campaigns are still one of the most effective ways of advertising your business.
Direct Mail
Crowded inboxes, pop-ups and constant notifications have created widespread digital fatigue, while customer acquisition costs keep climbing.
On the other hand, direct mail lands in the hand and stays in the home for up to four weeks, according to JICMAIL and Kantar. Direct mail services bring data, creative, print, fulfilment and tracking together in one place, so you get a single accountable partner and results you can measure.
Your Trusted Direct Mailing Company
We do far more than just post letters. For small businesses to multinationals, we deliver millions of mailshots each year across the UK and worldwide. From targeted runs of 500 pieces to large-scale fulfilment exceeding 500,000, we send letters, postcards, self-mailers, brochures, catalogues, newsletters and one-piece mailers.
Alongside our direct mailing services, we also provide bulk mailing and leaflet distribution.
As a Mailmark-accredited business, we work with Royal Mail and other Downstream Access (DSA) providers including Posthub, The Delivery Group and UK Mail, enabling us to offer clients volume discounts and preferential rates.
We follow strict GDPR-compliant processes: your data is stored and processed securely, used only to produce your mailing, and deleted or returned to you after your campaign ends. By law, mail must carry a return address, which can be yours or ours. With ISO 14001 certification, this demonstrates our responsible management of environmental impact.
How Our Direct Mailing Services Work
Our experienced team manages every stage of your campaign, from creative solutions and print management to production, quality control and mailing. As an established mailing house, we simplify the process, reduce the need for multiple suppliers and keep costs competitive. We also offer data optimisation and postage-only services if your creative is ready to go. Our process typically involves:
- Data: We optimise and segment your mailing list, so precise targeting puts your message in front of the right people.
- Design: Our creative team can help design impactful mail packs or advise and adjust if you’re unsure whether your artwork is ready.
- Print management and personalisation: We can manage the print of your mailers as part of the whole campaign – our machines print variable data on every piece, making personalisation scalable.
- Finishing: We fold, seal, enclose, weigh and frank your mail.
- Postage: We will optimise, format and pack your campaign to qualify for the most efficient options – small changes in size or weight can make a big cost difference.
- Tracking: Each campaign can be measured – we will provide you with the results.
Direct Marketing You Can Measure
Modern direct mail is not isolated from digital. QR codes, unique URLs, dedicated phone numbers and promo codes can link mailings to measurable online and offline responses. Matchback analysis can connect subsequent sales to recipients, while triggered mail such as abandoned-cart postcards and win-back campaigns can bridge offline and online customer journeys. Interactive formats and personalised offers can further encourage engagement, making direct mailing a valuable part of a diversified marketing strategy.
Campaign performance can be measured through response rates, website visits, enquiries, conversions and sales, helping you understand the return generated by your campaign.
Direct Mail Advertising for Every Objective and Budget
Whether it’s a new product launch, a prospecting mailshot, a seasonal thank you to your client base or a special offer for loyal customers, direct mail helps build stronger relationships. Its tangibility gives it an impact that email and social ads struggle to match: people trust brands that use mail.
The cost of your campaign will depend on four main factors: format, volume, postage class and personalisation. Small changes can often reduce the cost per piece.
Looking for direct mail services tailored to your campaign? Get in touch to discuss your requirements or request a quote.
