Category Archives: Blog

Royal Mail Announce Early Price Increase

An earlier than expected price increase has been announced by Royal Mail, which will take effect in July 2024. The rate changes impact the Letter and Large Letter, both pre-sorted and unsorted, services. The new rates will be effective from the 1st July however this effectively means a last posting date of 26th June for all DSA (Downstream Access – i.e. The Delivery Group, Whistl etc) or 28th June for Royal Mail dispatches.

Royal mail have made this decision due to the substantial decline in letter volumes from 20 billion in 2004/05 to 7 billion in 2022/23 over which time the industry has seen significant changes and continued year on year cost pressures across all carrier networks.

Royal Mail are working hard on several initiatives to improve efficiency and reduce postage costs and we would encourage you to discuss your postal options with us to ensure that you are maximising all the savings available to you. If you have any questions or concerns regarding how this may affect you, we would be happy to discuss this in further detail over the coming weeks.

Cavalier Mailing always endeavour to keep our prices at a sustainable level and one of the best ways of achieving this is to speak to us as we may be able to unlock further savings on your postal rates. 

As a company we continue to work hard to develop our product range in order to offer a wider range of services to our valued clients, which help to meet all your mailing needs within the UK and Internationally. We are always happy to discuss your projects and advise on whether you are achieving value for money and whether we can offer alternative solutions for you.

Lastly, we would like to take this opportunity to thank you for your continued support, and we look forward to working with you throughout 2024

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Cavalier Mailing Has a Record Year.

Cavalier Mailing Services invests and celebrates record year

Richard Stuart-Turner
Wednesday, March 15, 2023

Mailing house Cavalier Mailing Services has taken on a raft of additional kit to boost its capacity and quality as it marks a record year of trading.

The X-Jet inkjet system has been fitted to an existing Sitma wrapping line
The X-Jet inkjet system has been fitted to an existing Sitma wrapping line

The Norwich-based business, which has traded from the same site in Rackheath since 1986, has purchased two new mono laser printers, a Xerox D110 and a Canon ImageRunner Advance DX, and fitted an X-Jet high resolution inkjet system to its existing purpose-built Sitma wrapping line.

Supplied by Landall, the new Xerox device was installed in November, a few months after the Canon printer went in last June. The machines, which have joined several existing smaller laser printers, have become the company’s new main production devices and enabled it to turn work around at faster speeds and print onto thicker substrates.

Meanwhile, the X-Jet variable data printing machine, supplied by AMS Mailing Systems and installed in January, is suitable for a broad range of mail services, including envelopes, postcards, and unwrapped (naked) brochures. With two heads, it can print postage indicias and addresses in one pass.

Total investment for the three pieces of new kit was around £45,000.

Financial director Nigel Greengrass said: “As the industry has changed significantly in recent years, Cavalier Mailing is constantly looking to evolve its processes to ensure that our clients are provided with a speedy, quality service.”

The business also operates CMC and Buhrs envelope enclosing lines, a CMC poly line – alongside the aforementioned Sitma line, several smaller laser printers, and a tabbing machine.

The business is due to report a record turnover of over £3m for its financial year ending March 2023, up around 25% on 2022, which it has achieved despite the tough trading conditions of the past few years. It partly attributed this rise to an equal focus on both looking after existing clients and proactively scoping out new business.

“We believe that our success is due to evaluating our market and operating procedures whilst not standing still during what have been difficult trading years for most industries,” Greengrass added.

From its 1,486sqm site, Cavalier Mailing Services’ 20 staff serve public sector clients including county councils and borough councils, private businesses, print management companies, and major brands.

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We received a grant through the New Anglia Small Grant Scheme

We’ve been supported by @newanglialep ERDF Small Grant Scheme.

The Small Grant Scheme, part funded through the European Union European Regional Development Fund (ERDF), is a grant funding programme delivered by the New Anglia LEP in partnership with Suffolk Chamber of Commerce (New Anglia Growth Hub) and Suffolk County Council.

The Scheme offers grants between £1,000 and £25,000 to local SMES to help them grow and expand their business.

Could it help you too? Find out at

New Anglia Small Grants Scheme
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Latest Update From The Royal Mail On The International Cyber Incident – WC 23/01/2023

Following the recent international cyber incident, we can confirm that we’ve made further progress in exporting an increasing number of items to a growing number of international destinations. We are using alternative solutions and systems, which have not been affected by the cyber incident.

Our focus has been on despatching the export parcels and letters which were in our network before the cyber incident. We’ve also been successfully despatching standard export letters since we reinstated those services for customers on 18 January.

As a result of this progress and the growing capability of our alternative export solutions, we can now announce that we will be resuming our International Tracked & Signed as well as International Signed services to all destinations for business account customers and customers buying postage online. This includes parcel, large letter and letter formats of these services. Online shipping solutions will be enabled to allow customers to select these services, print labels and send items from today (Thursday 26 January).

Delivery of International Tracked & Signed and International Signed items posted from today (Thursday 26 January) may take slightly longer than usual and you may notice different tracking information as items leave the UK.

We continue to ask customers not to submit any new Tracked or Standard/Economy export parcels into our network just yet. We’re aiming to provide further updates on these services in the coming days.

Import operations continue to perform a full service with some minor delays. Domestic services are unaffected.

Once again, we would like to apologise to you for the disruption this incident is causing. We’re continuing to work around the clock to reinstate all remaining services for export letters and parcels as quickly as we can.

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Royal Mail Strike Dates September/ October & November 2022

The Communication Workers Union (CWU) has called on its members who collect, sort and deliver parcels and letters to take further national strike action on the following dates:

  • Friday 30 September 2022  and Saturday 1 October 2022
  • Thursday 13 October 2022
  • Thursday 20 October 2022
  • Tuesday 25 October 2022
  • Monday 28 November 2022

Further dates have also been announced by the CWU for functional strike action which impacts parts of the Royal Mail operation on the following:

  • Processing, Distribution, International, Collections, Admin: 3, 9, 15, 24 November and 1 December 2022
  • Delivery: 4, 10, 16, 25 November and 2 December 2022
  • Network: 2, 8, 14, 23, 30 November 2022
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Mail volumes at their highest levels for 2 years

Mail volumes at their highest levels for 2 years.
JICMail, the joint industry currency for ad mail, has released its data for Q1 2022 which shows that mail volumes are at the highest level in two years with 4% of mail prompting a purchase in Q1 2022. The data covering the period from January to March 2022 showed that over 12,500 mail items were tracked by panellists across direct mail, door drops, business mail, and Partially Addressed Mail (PAM), taking the entire JICMail database to just under 230,000 items. Royal Mail’s financial results show that the volume of advertising mail grew by 30% in the twelve months to the end of March 2022, indicating post-pandemic advertiser confidence in the mail channel.

The top ten advertisers accounted for 23% of all mail volumes in Q1 2022, which is up 21% from 12 months ago, and signalling “continued confidence in the mail channel from some of the largest marketing budget holders in the UK”, according to JICMail. The mail channel continued to maintain the effectiveness benchmarks it established during the pandemic, with 5% of mail prompting consumers to look up their account details in Q1 2022, and 4% prompting a purchase. 9% of business mail prompted account look-ups, compared to 4% of direct mail. 6% of business mail prompted a purchase – a comparable figure to direct mail.

Ian Gibbs, JICMail director of data leadership and learning, said: “The rising cost of living and an unstable geo-political situation doesn’t exactly make a fertile ground for marketing effectiveness, with consumer response arguably much harder to come by now than it was even during the pandemic. “It’s encouraging to see the mail channel continue to maintain its effectiveness therefore – effectiveness that has been rewarded by continued growth in mail volumes as the largest brands in the UK continue to show confidence in the mail channel’s ability to deliver on their marketing objectives.”

JICMail collates it’s data from a panel of 1,000 households each month. The mail activity of each household member is tracked using a diary-based app. Every mail item received over the course of a week is captured and everything they do with that mail item over the course of a month is recorded.

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Royal Mail to start delivering your parcels on a SUNDAY.

Royal Mail is to start delivering parcels on a SUNDAY, to compete with giants DPD and Hermes in the weekend online shopping space.

Now, any retailer or online seller will be able to use the Royal Mail Tracked24 service, which will provide a next day delivery service for orders made on the Saturday before. As of yesterday (Sunday 29th May 2022), the Sunday delivery service was made available to 12,000 major online retailers after a piolet with 75 large ecommerce sites.

Royal Mail’s chief commercial officer Nick Landon said the postal business “is transforming to make sure we deliver” what customers need, both “now and in the future”. “We all know how convenient it is to order something online that will arrive the next day. It frees up time with the family, in the garden, or enjoying your favourite sport. Now you can do the same when ordering from thousands of smaller online retailers using our Tracked24 service, seven days a week.”

Mr Landon added that the Sunday delivery plan so far did not include letters, however he would not rule that out for the future if there was a demand for it.

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Considerations for your Direct Mail Campaign

According to the DMA, flats have the best response rates at 6.6%, followed by postcards at  5.7% and letters at 4.3%. However, you should consider all formats to see which one is the best fit for your campaign. What ever you decide to do, if done correctly direct mail is a targeted way of gaining new customers and retaining existing ones.  They can help with both branding and delivering a direct return on your investment.


The Planning Stage

  • What is my budget?
  • What demographic do I want to reach?
  • How many potential customers do I want to mail?
  • When is the best time to mail, is now the right time?
  • What locations do I want to reach?
  • What mechanism do I want to use (envelopes, postcards, one piece mailer, unwrapped brochure)?
  • How do I make sure my direct mail campaign is cost effective and delivers a return on my investment?
  • How do I manage the response?


Be to the Point – You have about eight seconds to grab the attention of the person looking through their mail.

Keep It Simple – Be to the point and get you unique selling points across, long wordy paragraphs tend not to work as well.

Add Bold Artwork – Use relevant images to get your message across, consider your price point when deciding what to us.

Consider your Offer – From unique voucher codes and discounts, to loyalty schemes, or it may be you want to sell on the quality or uniqueness of your product or service. What ever you decide, this should be carefully considered and come across consistently in  your messaging.

Find Ways To Stand Out- Your prospects and customers are looking for unique pieces in the mail and there are some really fun and creative ways to engage your audience.

Consider using the following elements:

  • Postcards
  • Brochures
  • Letters
  • One piece mailers
  • Vouchers
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Royal Mail Door Drops


Door drops can be a cost-effective way to get your leaflets, flyers and brochures directly into customers’ hands.

Did you know that around 80% of the UK’s top advertisers use door drops*? Its a fact that 73% are opened, read, filed or set aside for later.*

You can use door drops to get your message into almost 30 million relevant homes across the UK, without using personal data eliviating the fear that sometimes surrounds GDPR

Prices for door drop distribution have been frozen for 2020 so you can reach new customers and keep costs down.

Ask Cavalier Mailing about the benfits of Royal Mail Door Drops

*DMA Door guide 2018

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Royal Mail Partially Addressed Mail™

Trial of the Royal Mail Partially Addressed Mail

We are very pleased to launch the trial of the Royal Mail Partially Addressed Mail™ service. Royal Mail are aiming to start accepting customer postings from as early as 8 November 2018 and are introducing the service with a great introductory offer of up to 4p per item discount off the advertising price.

Royal Mail have tested the service with a small number of customers. In doing so they compared the return on investment (ROI) achieved when sending advertising mail to targeted addresses with that achieved when sending mail to targeted individuals. Initial results show that once you take into account the lower price of purchasing data and postage, the ROI is just slightly lower when sending mail to targeted addresses. They believe the ROI can improve through testing and learning.

What is Partially Addressed Mail?

Partially Addressed Mail is for advertisers prospecting to new customers. It enables targeted mail marketing without the use of personal data about recipients. It does so, by targeting households using geo-demographics at postcode level (c.15 households). Instead of addressing a mailing item to an individual prospective customer, the mail item will be addressed to the household. Customers need to exclude existing customers from the Partially Addressed Mail posting and ensure that the mailing items contain no personal information. This is very important. To produce a Partially Addressed Mail posting, customers may use PAF data, excluding all personal data (i.e. Roberts’ household) and any single household postcodes, and a geo-demographic solution (for example, CAMEO or MOSAIC).

How does it compare with fully addressed Advertising Mail?

The new service has the following features compared to Advertising Mail:

  • Lower postage costs – We appreciate that when using Partially Addressed, response rates may not be as high as advertisers would receive from personalized, cold list mailings. Therefore, we have set the prices of the Partially Addressed Mail service lower than the Advertising Mail service. It is 4p per item less for letters and 2p per item less for large letters.
  • Significantly reduced data costs – As you do not need to purchase personal data, you can typically save up to 5-10p/item on average over a cold list mailing.
  • Estimated 30% more reach – For the same budget spend, you can communicate with 30% more households in one mailing than with a personalised, cold list mailing.
  • Minimum 10,000 items per mailing and requirement to mail all households within each targeted postcode removing personal addresses, existing customers and suppressed customers.

If you are interested in this product or would like to discuss other postage options please fill out the form on the right or call us now on 01603 720303

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2018 Christmas Digital Stamp

Did you know that you can pre-print colour stamps* on your envelopes?

If you want your mail-pieces to stand out from the crowd then you can change the ‘standard’ PPI to a ‘stamp-like indicia’.  You may have already received an envelope with one and not even realised that it wasn’t a real stamp!

The 2nd class stamp (blue) is one option but we can also now offer a 2018 2nd Class Christmas stamp image as an image option for use on from 5th November 2018 until the end of January 2019.

To use a Digital Stamp design on your mailings you must use Mailmark.

If this is of interest to you or you have any questions then get in touch with the team at Cavalier Mailing

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GDPR Information


gdprThe GDPR comes into force on 25th May 2018. It is not a brand-new regulation, but a necessary evolution to the existing Data Protection Act. It is intended to extend additional protection for individuals and their data, providing greater transparency and control over where their data is saved and used. The ICO is working hard to produce guidance on what the new law means for organisations, and how they can become compliant. It warns that while its final guidance is compiled, no organisation should think that because the UK is leaving the EU, they do not need to plan for compliance.

The ICO is committed to assisting businesses and public bodies to prepare to meet the requirements of the GDPR ahead of May 2018 and beyond. The Information Commissioner, Elizabeth Denham, has acknowledged that there “may still be questions about how the GDPR would apply in the UK on leaving the EU, but this should not distract from the important task of compliance with the GDPR.” What should also be acknowledged is the global nature of the GDPR. All EU member states will implement the GDPR and certain obligations (such as in relation to international data transfers) apply when working across borders. Furthermore, countries outside of Europe may need to comply with relevant aspects of the GDPR when trading with European countries so, from a certain point of view, the GDPR can be considered a law with implications worldwide.



According to the GDPR, the GDPR applies to “personal data”, meaning any information relating to an identifiable person who can be directly or indirectly identified by reference to an identifier. This definition provides for a wide range of personal identifiers to constitute personal data, including name, identification number, location data or online identifier, reflecting changes in technology and the way organisations collect information about people. The GDPR applies to both automated personal data and to manual filing systems in which personal data is accessible. This could include chronologically ordered sets of manual records containing personal data.


Fines under the current Data Protection Act are up to £500,000, but under the GDPR, these are set to increase to a maximum of 4 per cent of group annual global turnover, or €20 million, whichever is greater. The Information Commissioner has gone so far as to blog to set the record straight on fines and put minds at rest. Focus should be on compliance, not speculating about fines. This law is not about fines. It’s about putting the consumer and citizen first. We can’t lose sight of that. It’s true we’ll have the power to impose fines much bigger than the £500,000 limit the DPA allows us. It’s also true that companies are fearful of the maximum £17 million, or 4 per cent of turnover allowed under the new law. But it’s scaremongering to suggest that we’ll be making early examples of organisations for minor infringements, or that maximum fines will become the norm… …The ICO’s commitment to guiding, advising and educating organisations about how to comply with the law will not change under the GDPR. We have always preferred the carrot to the stick… …Our Information Rights Strategy – a blueprint for my five-year term in office – confirms that commitment. And just look at our record: Issuing fines has always been, and will continue to be, a last resort. Last year (2016/2017) we concluded 17,300 cases. I can tell you that 16 of them resulted in fines for the organisations concerned… …And we have yet to invoke our maximum powers… …Like the DPA, the GDPR gives us a suite of sanctions to help organisations comply – warnings, reprimands, corrective orders. While these will not hit organisations in the pocket – their reputations will suffer a significant blow… …And you can’t insure against that.


  • You will not need consent for Direct Mail, if you meet the conditions for legitimate interest you will not require consent for postal marketing, however for e-mail & SMS marketing you will more than likely need consent.
  • It is proven that Direct Mail pieces receive a higher response rate than e-mail, the consumer also feels a more human approach to marketing when receiving mail through the door as opposed to an unsolicited e-mail.
  • Direct Mail is much more targeted in the current era & the consumer has often either purchased or shown an interest in the Marketeer’s product, this is produced without the need for holding personal data other than Name, address, postcode.
  • Keep Your Data clean, we use software to ensure that your data is accurate, we can offer a service advising on deceased & mover records, this in turn makes for a more professional & successful mailing.
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Britain’s Oldest Post Box

The post box is something we tend to take for granted – they’re a common sight on our streets and we all know where our nearest one can be found. In reality, the post box hasn’t always been so prevalent – and it’s been subject to a number of changes over the years.

Britains Oldest Post Box

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The Oldest Post Office in the World

Sanquhar Post Office has the exclusive title of oldest working post office in the world. Having been in continuous operation since 1712, the tiny post office has more than a 300-year history.

Sanquhar Post Office

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Princess Diana Commemorative Stamps

Diana Spencer, Princess of Wales, will long be remembered as one of the most adored members of the British royal family. Diana was born to royalty and in 1981, she became Princess Diana when she married Charles, Prince of Wales. She soon earned the nickname of “The People’s Princess” because people saw her as being more caring and compassionate than the rest of the royal family. Her charity work and kindness towards everyone she encountered left a lasting impression on everyone who watched her.

Princess Diana

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The History of Envelopes

Providing privacy and safety for their contents, people have been using envelopes for thousands of years to keep communications secret. Historians believe envelopes were first used by the Chinese in around 3500BC, long before the days of an organised postal service.

Terracotta Envelope

Early History

The envelopes that were first used by the Chinese to keep royal communications secret
were nothing like their modern counterparts. The first envelopes were made from clay formed into a spherical shape. The message would be put into the sphere and sealed with more clay, which must be broken on delivery to access the contents.

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Machin Anniversary

The Machin Definitive 50th Anniversary stamp set has been released to celebrate the golden anniversary of his famous 1967 design of Queen Elizabeth II’s head on modern-day stamps.

Machin Stamp

Machin was one of five artists who submitted designs to the Stamp Advisory Committee in 1965 and his simple portrait was favoured above the others. It was thought to be elegant, simple and more defined than its rivals and the darker background emphasised the design.

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Benjamin Franklin

Benjamin Franklin is remembered as a patriot whose contribution to establishing the United States federal government – in addition to his advancement of the printing industry – led to him being honoured on the first US postage stamp.

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Red Rum and Desert Orchid

Royal Mail has released a new set of commemorative stamps featuring legendary racehorses. Commissioned to celebrate the 40th anniversary of Red Rum’s third Grand National win, paintings by famous equestrian artist Michael Heslop depict Red Rum, Desert Orchid, Brigadier Gerard, Kauto Star, Arkle, Frankel, Shergar – some of the finest in horse racing history.

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History of Direct Mail

The first example of direct mail dates back to the year 1000BC, when an Egyptian landowner wrote an advert on papyrus offering a reward of gold for the return of a missing slave. The advertisement was unearthed in Thebes and is now displayed in the British Museum.

Other ancient cultures who tried direct marketing include merchants from Babylon, who advertised their wares on stone tablets when they visited towns.

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Google: Direct Mail

Google is the world’s largest internet company, with revenue totalling $89.5 billion in 2016 – £67.39 billion of this coming from advertising revenue. With a market capitalisation of $373 billion, Google ranks first among global internet companies.


Beginning with a partnership between two Stanford University students, Sergey Brin and Larry Page, the company has come a long way since its formation in 1996. The following year, working from their dorm rooms, Brin and Page struck up a partnership and set about building a new search engine which they named Backrub. It would use links to determine individual pages’ importance on the worldwide web. They soon renamed it Google – a play on the mathematical term for number one (googol), followed by one hundred zeros – as part of their mission to organise the world’s information, to make it useful and universally accessible.

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David Bowie: Commemorative Stamps

Royal Mail has honoured the unique talent and musical innovation of arguably the world’s greatest ever performer by releasing four new, limited edition David Bowie stamps that feature Ziggy Stardust, Earthling, Let’s Dance and Blackstar.

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Polywrapping – Our Systems

An ideal way to protect all kinds of promotional items, flyers and newspapers; polywrapping is an economical, fast and efficient method of wrapping and mailing catalogues, brochures, magazines, guides, CDs and books. A cost-effective solution, the plastic wrapping material is lighter than paper envelopes.

polywrapping machine

Polywrapping benefits

Invaluable in the world of direct mailing, polywrapping protects the literature while creating a professional image for your company. If you’re sending out brochures or catalogues with separate flyers and special offers inside, polywrapping keeps everything neatly together.

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Why Branding is Beneficial for your Business


People nowadays are after the brand rather than the product itself and as more companies revert back to direct mailing, visual appeal has become increasingly important.

What is Branding?

Branding is the practice of creating your own identity – one that can leave a lasting impression with potential consumers. When starting a business, you must know WHAT and WHO you are so that you can classify the type of clients you are looking for and the type of audience you should cater to.

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Save Money on Postage Fees by Using Direct Mail

Save money

Ever since Royal Mail lost the monopoly on the postal system, stamp prices have been affected; in quantity, size, shape, content of material, quality of data and geographical spread. In 2012, the prices for postage got more expensive when VAT was introduced into the overall cost. It now takes 4 working days for a regular letter to be delivered, with a minimum payment that amounts to 64p plus VAT, depending on the contents of the letter itself.

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10 Effective Direct Mail Marketing Approaches

Direct mail

The direct mail game has long changed and it’s now time for advertisers and marketers to be more creative, innovative and sincere in their mailing strategies and campaigns.

Here are 10 solid tips that can make your direct mail campaign beneficial to both sides – you and the consumers!

#1: Know What is Useful for You and the Recipients

Look at your mail; recognise the elements that you like and dislike and then realign and reorganise them in a way that will be favourable and attractive to the customer – and beneficial to the business as well.

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6 Useful Types of Direct Mail and Their Benefits

6 types of direct mail

Businesses who tailor their direct mail campaigns specifically for each purpose, addressing it to a relevant target audience, will save money on mailing costs and guarantee favourable returns.

You too can be successful in your direct mail strategies. Take a look at our list of useful direct mail pieces and their benefits:


Postcards are one of the clearest and most effective messaging tools you can use for a variety of products and services. Aside from being economical, postcards are proven to effectively generate leads.

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Top Reasons Why Consumers Choose Direct Mail over Email

consumers choose direct mail img

With the non-stop barrage of irrelevant and unwanted emails, many people are now abandoning their online accounts for good. In fact, a recent research by the Direct Marketing Association revealed that 19 million active email accounts in the UK are reportedly no longer in use.

A lot of consumers have made the switch BACK to direct mail and here are just a few of the reasons why:

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Recommended Last Mailing Dates 2017

Royal Mail 

Royal Mail (direct) has confirm the following dates:

  • Saturday 17 December (Sorted) Economy
  • Tuesday 20 December 2nd Class Royal Mail (Sorted or Unsorted)
  • Wednesday 21 December 1st Class (Sorted or Unsorted)
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4 Direct Mail Edges that lead to Increased ROI

DM ROI img 1

Today, more pieces of direct mail are being opened compared to 2013. This is based on recent research conducted by Wilmington Millennium, which revealed that a staggering 500 million pieces of direct mail (DM) are now being opened and read – adding an additional £1.6 billion to the channel’s ROI.

Interesting Advantage

Printed direct mail possesses a noteworthy advantage over digital mail marketing as it is carefully developed, specifically targeted, tangible and reasonably unique – creating a favourable response from the recipient. Add to the equation the rise of new printing methods and techniques that make for a truly stand out message and voila!

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4 Advantages of Direct Mail Over Email


Although technology has changed the direct marketing landscape, direct mail continues to make even stronger marketing connections – with enhancements made possible by web technology, etc.


Whether we are talking about the physical or electronic inbox, just how capable are you of reading all the mail you receive? Personal inboxes are chock-a-block with personal communication, updates, offers, news and others but do you really have the energy or the time to go through it all?

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Direct Mail Strategies: Know your Recipients!

Know your Recipients IMG

Businesses are very aware that direct mailing is still alive and kicking but what keeps it active? The answer lies with the very people that receive and respond to direct mail!

Let us explore your recipients and their potential viewpoint – from what they feel, to how they end up on mailing lists and all the in-betweens:

Potential Buyers

The direct mail list displays people’s profiles such as their age, civil status, number of children and education – everything that is relevant to their purchasing capabilities.

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Postage Price increase 3rd January 2017

Royal Mail have released their access (wholesale service for Postal providers such as Citipost, Whistl, UK Mail) price increases for January 2017 and in line with their communication,  new rate cards will be issued to come into effect for anything handed over to Royal Mail from the 3rd January 2017 onwards.

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Direct Mailing: A Reliable Channel for Effective Communication


Although digital marketing has a proven track record for its quick and reliable distribution of creative promotions, it also has its fair share of downsides…. pave the way for direct mailing and its efficiency to deliver adeptly to a target audience.

Direct Mail vs. Email

With today’s fast paced technology, people and businesses across the globe are doing their best to adapt and cope with the latest trends. Almost every millennial these days has their own private email address –  even young children!

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Realistic Reminders to Follow in Direct Mailing

Realistic Reminders to Follow in Direct Mailing

Direct mailing is still one of the best ways to reach your target audience. Unlike email blasts, direct mail adds a personal touch to its chosen recipients; resulting in a genuine form of communication that comes directly from the company to its intended readers.

To give you a further understanding of how an efficient direct mail marketing strategy works, here are a few tips which you can follow:

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Understanding Bulk Mailing Jargon


Bulk mailing is a brilliant marketing technique but it does include some mail specific terms that you might not be familiar with. Understanding how this can be quite confusing, we have come up with a simple terminology guideline to help you get started.


Short for Customer Bar Code – the barcode is an option in Royal Mail’s bulk mailing service that facilitates the sorting process; allowing it to pass quickly through the sorting machine.

Mail Sorting

This refers to mail management (sorting and processing), which is normally done by Royal Mail to help reduce postal costs.

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5 Types of Letter that deliver Maximum Bulk Mailing Benefits

Even today, businesses still rely on bulk mailing for all their marketing needs. While it is indeed a cost-efficient method to employ, the real question should be more about how you can ‘actually’ make use of it as an effective medium that can reach out to your target market — and even attract further custom.

1.   Sales Letters

Probably the most commonly used bulk mail approach sales letters are made to generate sales – the whole process of turning your ‘prospects’ into ‘sales’ though is often the tricky part.

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Qualities of Effective Direct Mail

As one of the most cost-efficient print mediums, direct mail is an effective means of promoting your products and services. Unlike other advertisements, direct mail has the power to market messages that cannot be emphasised in a few words and the outcome can be easily monitored and assessed. Direct mailing gives you the opportunity to disclose a thorough description of your company’s services, while allowing you to forge an in-depth connection with your target audience.

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5 Ways to Personalise Your Direct Mails


There’s a quote by Marissa Meyer that goes “To me, the future is personalisation.” There’s a reason why marketers urge for more personalised content; people crave it. It makes them feel like their interests and preferences have been considered and frankly, who doesn’t want to be considered?

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Why Direct Mail Marketing Will Never Die

Direct mail marketing is alive and kicking – even though the world keeps introducing new and unique ways to present different products and services to consumers, direct mail marketing is adapting and evolving just as much as any other marketing strategy.

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3 Key Characteristics of Great Printing Companies in Norfolk


The great copywriting genius, Gary Halbert, once said that everybody in the world divides their mail into two piles: the A-Pile and the B-Pile. The A-Pile is where people put all the letters that are (or appear to be) personal, while the B-Pile includes everything else – from brochures to bills to envelopes that clearly contain a sales message.

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Creative Direct Mail Examples That Could Inspire You

Creativity is the key to effective direct mail with clout. Here are some unique direct mail examples that will surely get a great response:



(Sources of Image:

This is perfect for the music industry; implemented in the Griffiths, Gibson and Ramsay Productions direct mail campaign, the package contained a do-it-yourself record player that quite likely grabbed the interest of the recipients, making the campaign more effective.

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In Preparation: The Bulk Mail Checklist

When you are marketing to a large number of people – whether you just opened a new restaurant or if you are promoting a limited offer – bulk mailing never fails. You can reach a lot of people, deliver your message effectively and in return, you may get a favourable response. The success of your your campaign might be jeopardised if you did not carefully prepare your bulk mail.

So if you’re aiming to benefit cost-effectively from your bulk mailing efforts, make sure you prepare everything that’s required in the bulk mail process:

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