Direct Mail continues to be the preferred choice for brochures, catalogues, welcome packs and statements, whereas email is considered more appropriate for new, confirmations and promotional offers. A study carried out in 2007 (just prior to the launch of the first iPhone) provided very similar results to a more recent survey, proving that, for the right service, Direct Mail is still King despite the explosion in e-services.
Welcome Packs
62% preferred to receive mailed copies as opposed to only 23% who preferred email
Brochures and Catalogues
63% preferred to receive mailed copies as opposed to only 21% who preferred email
