Creativity is the key to effective direct mail with clout. Here are some unique direct mail examples that will surely get a great response:
1. CARDBOARD RECORD PLAYER
(Sources of Image: http://adsoftheworld.com/)
This is perfect for the music industry; implemented in the Griffiths, Gibson and Ramsay Productions direct mail campaign, the package contained a do-it-yourself record player that quite likely grabbed the interest of the recipients, making the campaign more effective.
