Google is the world’s largest internet company, with revenue totalling $89.5 billion in 2016 – £67.39 billion of this coming from advertising revenue. With a market capitalisation of $373 billion, Google ranks first among global internet companies.
Beginning with a partnership between two Stanford University students, Sergey Brin and Larry Page, the company has come a long way since its formation in 1996. The following year, working from their dorm rooms, Brin and Page struck up a partnership and set about building a new search engine which they named Backrub. It would use links to determine individual pages’ importance on the worldwide web. They soon renamed it Google – a play on the mathematical term for number one (googol), followed by one hundred zeros – as part of their mission to organise the world’s information, to make it useful and universally accessible.