Category Archives: Direct Mail

Royal Mail Partially Addressed Mail™

Trial of the Royal Mail Partially Addressed Mail

We are very pleased to launch the trial of the Royal Mail Partially Addressed Mail™ service. Royal Mail are aiming to start accepting customer postings from as early as 8 November 2018 and are introducing the service with a great introductory offer of up to 4p per item discount off the advertising price.

Royal Mail have tested the service with a small number of customers. In doing so they compared the return on investment (ROI) achieved when sending advertising mail to targeted addresses with that achieved when sending mail to targeted individuals. Initial results show that once you take into account the lower price of purchasing data and postage, the ROI is just slightly lower when sending mail to targeted addresses. They believe the ROI can improve through testing and learning.

What is Partially Addressed Mail?

Partially Addressed Mail is for advertisers prospecting to new customers. It enables targeted mail marketing without the use of personal data about recipients. It does so, by targeting households using geo-demographics at postcode level (c.15 households). Instead of addressing a mailing item to an individual prospective customer, the mail item will be addressed to the household. Customers need to exclude existing customers from the Partially Addressed Mail posting and ensure that the mailing items contain no personal information. This is very important. To produce a Partially Addressed Mail posting, customers may use PAF data, excluding all personal data (i.e. Roberts’ household) and any single household postcodes, and a geo-demographic solution (for example, CAMEO or MOSAIC).

How does it compare with fully addressed Advertising Mail?

The new service has the following features compared to Advertising Mail:

  • Lower postage costs – We appreciate that when using Partially Addressed, response rates may not be as high as advertisers would receive from personalized, cold list mailings. Therefore, we have set the prices of the Partially Addressed Mail service lower than the Advertising Mail service. It is 4p per item less for letters and 2p per item less for large letters.
  • Significantly reduced data costs – As you do not need to purchase personal data, you can typically save up to 5-10p/item on average over a cold list mailing.
  • Estimated 30% more reach – For the same budget spend, you can communicate with 30% more households in one mailing than with a personalised, cold list mailing.
  • Minimum 10,000 items per mailing and requirement to mail all households within each targeted postcode removing personal addresses, existing customers and suppressed customers.

If you are interested in this product or would like to discuss other postage options please fill out the form on the right or call us now on 01603 720303

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Google: Direct Mail

Google is the world’s largest internet company, with revenue totalling $89.5 billion in 2016 – £67.39 billion of this coming from advertising revenue. With a market capitalisation of $373 billion, Google ranks first among global internet companies.

google

Beginning with a partnership between two Stanford University students, Sergey Brin and Larry Page, the company has come a long way since its formation in 1996. The following year, working from their dorm rooms, Brin and Page struck up a partnership and set about building a new search engine which they named Backrub. It would use links to determine individual pages’ importance on the worldwide web. They soon renamed it Google – a play on the mathematical term for number one (googol), followed by one hundred zeros – as part of their mission to organise the world’s information, to make it useful and universally accessible.

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Save Money on Postage Fees by Using Direct Mail

Save money

Ever since Royal Mail lost the monopoly on the postal system, stamp prices have been affected; in quantity, size, shape, content of material, quality of data and geographical spread. In 2012, the prices for postage got more expensive when VAT was introduced into the overall cost. It now takes 4 working days for a regular letter to be delivered, with a minimum payment that amounts to 64p plus VAT, depending on the contents of the letter itself.

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10 Effective Direct Mail Marketing Approaches

Direct mail

The direct mail game has long changed and it’s now time for advertisers and marketers to be more creative, innovative and sincere in their mailing strategies and campaigns.

Here are 10 solid tips that can make your direct mail campaign beneficial to both sides – you and the consumers!

#1: Know What is Useful for You and the Recipients

Look at your mail; recognise the elements that you like and dislike and then realign and reorganise them in a way that will be favourable and attractive to the customer – and beneficial to the business as well.

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6 Useful Types of Direct Mail and Their Benefits

6 types of direct mail

Businesses who tailor their direct mail campaigns specifically for each purpose, addressing it to a relevant target audience, will save money on mailing costs and guarantee favourable returns.

You too can be successful in your direct mail strategies. Take a look at our list of useful direct mail pieces and their benefits:

Postcards

Postcards are one of the clearest and most effective messaging tools you can use for a variety of products and services. Aside from being economical, postcards are proven to effectively generate leads.

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Top Reasons Why Consumers Choose Direct Mail over Email

consumers choose direct mail img

With the non-stop barrage of irrelevant and unwanted emails, many people are now abandoning their online accounts for good. In fact, a recent research by the Direct Marketing Association revealed that 19 million active email accounts in the UK are reportedly no longer in use.

A lot of consumers have made the switch BACK to direct mail and here are just a few of the reasons why:

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4 Direct Mail Edges that lead to Increased ROI

DM ROI img 1

Today, more pieces of direct mail are being opened compared to 2013. This is based on recent research conducted by Wilmington Millennium, which revealed that a staggering 500 million pieces of direct mail (DM) are now being opened and read – adding an additional £1.6 billion to the channel’s ROI.

Interesting Advantage

Printed direct mail possesses a noteworthy advantage over digital mail marketing as it is carefully developed, specifically targeted, tangible and reasonably unique – creating a favourable response from the recipient. Add to the equation the rise of new printing methods and techniques that make for a truly stand out message and voila!

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4 Advantages of Direct Mail Over Email

4 ADVANTAGES OF DIRECT MAIL OVER EMAIL

Although technology has changed the direct marketing landscape, direct mail continues to make even stronger marketing connections – with enhancements made possible by web technology, etc.

Inbox-Sensitive

Whether we are talking about the physical or electronic inbox, just how capable are you of reading all the mail you receive? Personal inboxes are chock-a-block with personal communication, updates, offers, news and others but do you really have the energy or the time to go through it all?

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Direct Mail Strategies: Know your Recipients!

Know your Recipients IMG

Businesses are very aware that direct mailing is still alive and kicking but what keeps it active? The answer lies with the very people that receive and respond to direct mail!

Let us explore your recipients and their potential viewpoint – from what they feel, to how they end up on mailing lists and all the in-betweens:

Potential Buyers

The direct mail list displays people’s profiles such as their age, civil status, number of children and education – everything that is relevant to their purchasing capabilities.

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Postage Price increase 3rd January 2017

Royal Mail have released their access (wholesale service for Postal providers such as Citipost, Whistl, UK Mail) price increases for January 2017 and in line with their communication,  new rate cards will be issued to come into effect for anything handed over to Royal Mail from the 3rd January 2017 onwards.

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Creative Direct Mail Examples That Could Inspire You

Creativity is the key to effective direct mail with clout. Here are some unique direct mail examples that will surely get a great response:

1. CARDBOARD RECORD PLAYER

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(Sources of Image: http://adsoftheworld.com/)

This is perfect for the music industry; implemented in the Griffiths, Gibson and Ramsay Productions direct mail campaign, the package contained a do-it-yourself record player that quite likely grabbed the interest of the recipients, making the campaign more effective.

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