6 Useful Types of Direct Mail and Their Benefits

6 types of direct mail

Businesses who tailor their direct mail campaigns specifically for each purpose, addressing it to a relevant target audience, will save money on mailing costs and guarantee favourable returns.

You too can be successful in your direct mail strategies. Take a look at our list of useful direct mail pieces and their benefits:


Postcards are one of the clearest and most effective messaging tools you can use for a variety of products and services. Aside from being economical, postcards are proven to effectively generate leads.

Coming in different sizes, oversized examples create a stronger visual impact. However, the bigger the size, the pricier they are to mail.


Typically in the form of brochures and leaflets, self-mailers are the best option if you want to introduce products to new customers. Marketers usually add colour and fancy designs to make them more appealing and attractive and you can also leave some space to display pictures and product information – highlight your company’s image.

Lead Letters

A traditional form of direct mail, lead letters are a more confidential approach to forms and requirements. Design and polish these letters professionally to reach highly targeted customers and current customers who have meticulous tastes.

This is the option to go for if you are aiming to look sophisticated and important: lead letters can be highly personalised for professional clients.

Mailing Lists

Mailing lists are one of the best ways that organisations can determine the success of a direct mailing campaign.

Remember that your prospects may not need your products or services at the time you mailed them but they might in the near future – you will not always get an immediate response.

Dimensional Mailers

An upgraded version of brochures and leaflets, dimensional mailers are up-scaled for high-level business-to-business contacts and other similar purposes. They are also the perfect outlet for providing an exclusive and concise overview of your company.


Catalogues are your best option for showcasing your company’s wide array of products. To best utilise the catalogue, you should enthral your readers with your best products and promotions on the front cover and then subtly lure them into your new and exclusive offers as you flip through the pages.

Assuring endless opportunities for both you and your customers, Cavalier Mailing is a first-class mailing house that can help you to deliver a specifically designed direct mail strategy. If you want to come across loud and clear, contact the direct mail marketing experts – sales@cavaliermailing.com.

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