Category Archives: Blog

Direct Mailing is Still Very Popular

It’s 2016 and a lot of companies have already migrated to Internet-based marketing. However, amidst the unstoppable innovation of modern technology, a tradition still persists – Print and Direct Mail.

Some may object, “Do people really still use direct mailing?” or “I’d rather use email than direct mail.” It’s understandable for companies to use email solutions; considering how convenient they can be if you have an Internet connection. Technology may have advanced but the classically renowned fashion of direct mailing is still favoured by many.
Here are a few reasons why:

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whistl (ing) a new tune – TNT Post rebrand

TNT Post have rebranded themselves to provide themselves with a distinct identity while they try to steal further market share from Royal Mail.  Whistl processes over 22% of all the UK’s mail. Each year they collect, sort, send and transport over 4 billion items of addressed mail, packets and parcels for businesses just like yours, as well as handling millions of pieces of unaddressed mail.

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Royal Mail beat its 93.0 per cent First Class mail target with 93.2 per cent of this mail delivered the next working day. It also exceeded its Second Class mail target of 98.5 per cent, delivering 98.9 per cent of this mail within three working days. Royal Mail has one of the highest service specifications of any major European country[1].

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Market Research – Mailing Facts

Direct Mail continues to be the preferred choice for brochures, catalogues, welcome packs and statements, whereas email is considered more appropriate for new, confirmations and promotional offers. A study carried out in 2007 (just prior to the launch of the first iPhone) provided very similar results to a more recent survey, proving that, for the right service, Direct Mail is still King despite the explosion in e-services.

Welcome Packs

62% preferred to receive mailed copies as opposed to only 23% who preferred email

Brochures and Catalogues

63% preferred to receive mailed copies as opposed to only 21% who preferred email

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Royal Mail to cut 1,600 managerial jobs

ROYAL Mail is facing the threat of industrial action just months after its controversial privatisation after unveiling “ruthless” plans to axe 1,600 jobs as part of a programme aimed at saving £50 million .

The UK’s newly-privatised universal postal service provider said today that the “vast majority” of the jobs lost will be among its operational and head office managers, avoiding impacts on frontline employees including delivery staff and said 300 new posts would also be created, leaving a net reduction of 1,300 roles.

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Changes in Large Letter Services

Royal Mail is restructuring their Large Letter services to further reflect how people use mail. Advertising Mail Large Letters remain unchanged. However, the standard Large Letter service used for both transactional documents and goods fulfilment is being
divided into services aimed at these two applications. A Business Mail Large Letters service is being introduced for senders of transactional mail, magazines and other non-fulfilment uses and these rates are approximately 5% above the 2013/14 rates.

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Revised Proposal on Postal Address File Licencing

Last summer, following extensive discussions with Government and its representatives, the Royal Mail published their proposal for simplifying PAF® licensing and set out substantial reforms to the licensing arrangements.

Having listened to the market’s feedback, sought expert advice from the PAF Advisory Board; independent representatives of PAF® users, including The Strategic Mailing Partnership™ board and the sub group Mail Presentation Advisory Group they have considered how best to develop their proposal.

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Royal Mail – Quality of Service

Royal Mail’s latest report reveals that it achieved its quality targets for First Class letters and parcels and was ahead of its Second Class target for this mail after the first three quarters of the 2013/14 financial year. Royal Mail has the highest service specification of any major European country (1)

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Royal Mail to change Printed Postage Impression – PPI

The design of the Royal Mail’s Printed Postage Impression (PPI) is changing by adding ‘Delivered by Royal Mail’ mark to the current PPI designs.

Why we are they doing this?
The Royal Mail believes it important that their employees role in delivering the mail to communities throughout the UK is fully recognised.

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Royal Mail to charge VAT on all bulk services

Changes to the way in which the Royal Mail are regulated and how their services attract VAT are due to come into force from 2nd April 2012. Some of the information is still to be detailed but in a nutshell from April if you send mail using the Royal Mail Online Business Account (OBA) or using a docket book you will be charged VAT.

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