The direct mail game has long changed and it’s now time for advertisers and marketers to be more creative, innovative and sincere in their mailing strategies and campaigns.
Here are 10 solid tips that can make your direct mail campaign beneficial to both sides – you and the consumers!
#1: Know What is Useful for You and the Recipients
Look at your mail; recognise the elements that you like and dislike and then realign and reorganise them...
With the non-stop barrage of irrelevant and unwanted emails, many people are now abandoning their online accounts for good. In fact, a recent research by the Direct Marketing Association revealed that 19 million active email accounts in the UK are reportedly no longer in use.
A lot of consumers have made the switch BACK to direct mail and here are just a few of the reasons why:
Just to let you all know that we’ll be closing our doors at 4.00pm on Friday 23rd December and re-opening on 3rd of January for the Christmas break.
As you can imagine the lead up of this period is very, very busy and we would ask customers and supplier to ensure they follow our delivery guidelines carefully.
We wish you all a Merry Christmas and a Happy New Year!
Royal Mail (direct) has confirm the following dates:
Saturday 17 December (Sorted) Economy
Tuesday 20 December 2nd Class Royal Mail (Sorted or Unsorted)
Wednesday 21 December 1st Class (Sorted or Unsorted)
Royal Mail Deferred
Wednesday 21 December For delivery on/from or after Tuesday 3 January
Wholesale / DSA
Royal Mail Wholesale has confirmed they will continue to treat all mail as first class upon receipt through the Christmas period.
However the last ‘guaranteed’ posting date (to hit prior to Christmas Day) is Monday 19th December, so in line with that, most DSA’s...
Today, more pieces of direct mail are being opened compared to 2013. This is based on recent research conducted by Wilmington Millennium, which revealed that a staggering 500 million pieces of direct mail (DM) are now being opened and read – adding an additional £1.6 billion to the channel’s ROI.
Printed direct mail possesses a noteworthy advantage over digital mail marketing as it is carefully developed, specifically...
Whether we are talking about the physical or electronic inbox, just how capable are you of reading all the mail you receive? Personal inboxes are chock-a-block with personal communication, updates, offers, news and others but do you really...
Today’s new generation of workers or ‘The Millennials’ is known for being completely tech savvy; as they make use of technology for their social and professional needs (i.e. email notifications, texts, daily alerts, instant messaging apps, etc.).
Although we are living in a fast-paced world, technology cannot be the only source for reliable news and information. Much like the older forms of media, printed materials are still used today because they are the living proof...
Royal Mail have released their access (wholesale service for Postal providers such as Citipost, Whistl, UK Mail) price increases for January 2017 and in line with their communication, new rate cards will be issued to come into effect for anything handed over to Royal Mail from the 3rd January 2017 onwards.
This means that any sorted mail collected on the 28th December 2016 onwards or any unsorted mail collected on the 27th December onwards will be subject to the new 2017 rates.
If you are planning to...
Bulk mailing is a brilliant marketing technique but it does include some mail specific terms that you might not be familiar with. Understanding how this can be quite confusing, we have come up with a simple terminology guideline to help you get started.
Short for Customer Bar Code - the barcode is an option in Royal Mail's bulk mailing service that facilitates the sorting process; allowing it to pass quickly through the sorting machine.
Further to the earlier than usual price increases that Royal Mail introduced at the start of the year they have given notice that those products not affected at that time will be increasing as of Monday 30th March 2015.
Royal Mail Business Mail 1st Class and business Mail Parcels are increasing by an average of 1%
Royal Mail 24 and Royal Mail 48 Parcels are increasing by an average of 1% (excluding add-ons and surcharges)
Overall International Business services will increase by less than 1%
The Mailmark system went live in February 2014 and has now processed 32 million mail pieces from 50 of Royal Mail's larger posting customers.
1. Pricing differential between Mailmark and Barcode (CBC)
In 2015 Royal Mail will introduce a small price differential between the new Mailmark and existing Barcode (CBC) options with a further increase of this differential in 2016. The exact prices will be confirmed nearer the time but indicative ranges will see Mailmark priced at 1% lower than CBC in 2015 and 5% lower than...
TNT Post have rebranded themselves to provide themselves with a distinct identity while they try to steal further market share from Royal Mail. Whistl processes over 22% of all the UK's mail. Each year they collect, sort, send and transport over 4 billion items of addressed mail, packets and parcels for businesses just like yours, as well as handling millions of pieces of unaddressed mail.
TNT are Royal Mail's only serious competitor in the doorstep postal delivery and if you live in a large city you...
Royal Mail beat its 93.0 per cent First Class mail target with 93.2 per cent of this mail delivered the next working day. It also exceeded its Second Class mail target of 98.5 per cent, delivering 98.9 per cent of this mail within three working days. Royal Mail has one of the highest service specifications of any major European country.
Royal Mail is the only UK mail delivery company required to publish quality of service performance against delivery targets every quarter.
At an individual postcode area level,...
Direct Mail continues to be the preferred choice for brochures, catalogues, welcome packs and statements, whereas email is considered more appropriate for new, confirmations and promotional offers. A study carried out in 2007 (just prior to the launch of the first iPhone) provided very similar results to a more recent survey, proving that, for the right service, Direct Mail is still King despite the explosion in e-services.
62% preferred to receive mailed copies as opposed to only 23% who preferred email
Brochures and Catalogues
ROYAL Mail is facing the threat of industrial action just months after its controversial privatisation after unveiling “ruthless” plans to axe 1,600 jobs as part of a programme aimed at saving £50 million .
The UK’s newly-privatised universal postal service provider said today that the “vast majority” of the jobs lost will be among its operational and head office managers, avoiding impacts on frontline employees including delivery staff and said 300 new posts would also be created, leaving a net reduction of 1,300 roles.
Royal Mail said it...
Royal Mail is restructuring their Large Letter services to further reflect how people use mail. Advertising Mail Large Letters remain unchanged. However, the standard Large Letter service used for both transactional documents and goods fulfilment is being
divided into services aimed at these two applications. A Business Mail Large Letters service is being introduced for senders of transactional mail, magazines and other non-fulfilment uses and these rates are approximately 5% above the 2013/14 rates.
The pre-existing standard Large Letter services will be used for mail that does...
Last summer, following extensive discussions with Government and its representatives, the Royal Mail published their proposal for simplifying [tooltip tip="PAF - Postal Address File"]PAF[/tooltip]® licensing and set out substantial reforms to the licensing arrangements.
Having listened to the market’s feedback, sought expert advice from the PAF Advisory Board; independent representatives of [tooltip tip="PAF - Postal Address File"]PAF[/tooltip]® users, including The Strategic Mailing Partnership™ board and the sub group Mail Presentation Advisory Group they have considered how best to develop their proposal.
In advance of publication, the Royal...
Royal Mail’s latest report reveals that it achieved its quality targets for First Class letters and parcels and was ahead of its Second Class target for this mail after the first three quarters of the 2013/14 financial year. Royal Mail has the highest service specification of any major European country (1)
Royal Mail delivered 93 per cent of First Class mail the next working day, against a target of 93 per cent. It beat its Second Class mail target, delivering 98.8 per cent within three working...
The design of the Royal Mail’s Printed Postage Impression (PPI) is changing by adding ‘Delivered by Royal Mail’ mark to the current PPI designs.
Why we are they doing this?
The Royal Mail believes it important that their employees role in delivering the mail to communities throughout the UK is fully recognised.
The UK was one of the first countries in the EU to open the postal market to full competition in 2006. Since then competition has become well established. Royal Mail believes it would be helpful to...
Changes to the way in which the Royal Mail are regulated and how their services attract VAT are due to come into force from 2nd April 2012. Some of the information is still to be detailed but in a nutshell from April if you send mail using the Royal Mail Online Business Account (OBA) or using a docket book you will be charged VAT.
Some services that remain exempt from VAT, in addition to free services
- First and Second Class (Stamped, Franked)
- Special Delivery™ Next...