Ever since Royal Mail lost the monopoly on the postal system, stamp prices have been affected; in quantity, size, shape, content of material, quality of data and geographical spread. In 2012, the prices for postage got more expensive when VAT was introduced into the overall cost. It now takes 4 working days for a regular letter to be delivered, with a minimum payment that amounts to 64p plus VAT, depending on the contents of the letter itself.
Category Archives: Mailing
The direct mail game has long changed and it’s now time for advertisers and marketers to be more creative, innovative and sincere in their mailing strategies and campaigns.
Here are 10 solid tips that can make your direct mail campaign beneficial to both sides – you and the consumers!
#1: Know What is Useful for You and the Recipients
Look at your mail; recognise the elements that you like and dislike and then realign and reorganise them in a way that will be favourable and attractive to the customer – and beneficial to the business as well.
Businesses who tailor their direct mail campaigns specifically for each purpose, addressing it to a relevant target audience, will save money on mailing costs and guarantee favourable returns.
You too can be successful in your direct mail strategies. Take a look at our list of useful direct mail pieces and their benefits:
Postcards are one of the clearest and most effective messaging tools you can use for a variety of products and services. Aside from being economical, postcards are proven to effectively generate leads.
With the non-stop barrage of irrelevant and unwanted emails, many people are now abandoning their online accounts for good. In fact, a recent research by the Direct Marketing Association revealed that 19 million active email accounts in the UK are reportedly no longer in use.
A lot of consumers have made the switch BACK to direct mail and here are just a few of the reasons why:
Just to let you all know that we’ll be closing our doors at 4.00pm on Friday 23rd December and re-opening on 3rd of January for the Christmas break.
Royal Mail (direct) has confirm the following dates:
- Saturday 17 December (Sorted) Economy
- Tuesday 20 December 2nd Class Royal Mail (Sorted or Unsorted)
- Wednesday 21 December 1st Class (Sorted or Unsorted)
Today, more pieces of direct mail are being opened compared to 2013. This is based on recent research conducted by Wilmington Millennium, which revealed that a staggering 500 million pieces of direct mail (DM) are now being opened and read – adding an additional £1.6 billion to the channel’s ROI.
Printed direct mail possesses a noteworthy advantage over digital mail marketing as it is carefully developed, specifically targeted, tangible and reasonably unique – creating a favourable response from the recipient. Add to the equation the rise of new printing methods and techniques that make for a truly stand out message and voila!
Although technology has changed the direct marketing landscape, direct mail continues to make even stronger marketing connections – with enhancements made possible by web technology, etc.
Whether we are talking about the physical or electronic inbox, just how capable are you of reading all the mail you receive? Personal inboxes are chock-a-block with personal communication, updates, offers, news and others but do you really have the energy or the time to go through it all?
Businesses are very aware that direct mailing is still alive and kicking but what keeps it active? The answer lies with the very people that receive and respond to direct mail!
Let us explore your recipients and their potential viewpoint – from what they feel, to how they end up on mailing lists and all the in-betweens:
The direct mail list displays people’s profiles such as their age, civil status, number of children and education – everything that is relevant to their purchasing capabilities.
Today’s new generation of workers or ‘The Millennials’ is known for being completely tech savvy; as they make use of technology for their social and professional needs (i.e. email notifications, texts, daily alerts, instant messaging apps, etc.).
Royal Mail have released their access (wholesale service for Postal providers such as Citipost, Whistl, UK Mail) price increases for January 2017 and in line with their communication, new rate cards will be issued to come into effect for anything handed over to Royal Mail from the 3rd January 2017 onwards.
Bulk mailing is a brilliant marketing technique but it does include some mail specific terms that you might not be familiar with. Understanding how this can be quite confusing, we have come up with a simple terminology guideline to help you get started.
Short for Customer Bar Code – the barcode is an option in Royal Mail’s bulk mailing service that facilitates the sorting process; allowing it to pass quickly through the sorting machine.
This refers to mail management (sorting and processing), which is normally done by Royal Mail to help reduce postal costs.
Further to the earlier than usual price increases that Royal Mail introduced at the start of the year they have given notice that those products not affected at that time will be increasing as of Monday 30th March 2015.
The Mailmark system went live in February 2014 and has now processed 32 million mail pieces from 50 of Royal Mail’s larger posting customers.
TNT Post have rebranded themselves to provide themselves with a distinct identity while they try to steal further market share from Royal Mail. Whistl processes over 22% of all the UK’s mail. Each year they collect, sort, send and transport over 4 billion items of addressed mail, packets and parcels for businesses just like yours, as well as handling millions of pieces of unaddressed mail.
Royal Mail beat its 93.0 per cent First Class mail target with 93.2 per cent of this mail delivered the next working day. It also exceeded its Second Class mail target of 98.5 per cent, delivering 98.9 per cent of this mail within three working days. Royal Mail has one of the highest service specifications of any major European country.
Direct Mail continues to be the preferred choice for brochures, catalogues, welcome packs and statements, whereas email is considered more appropriate for new, confirmations and promotional offers. A study carried out in 2007 (just prior to the launch of the first iPhone) provided very similar results to a more recent survey, proving that, for the right service, Direct Mail is still King despite the explosion in e-services.
62% preferred to receive mailed copies as opposed to only 23% who preferred email
Brochures and Catalogues
63% preferred to receive mailed copies as opposed to only 21% who preferred email
ROYAL Mail is facing the threat of industrial action just months after its controversial privatisation after unveiling “ruthless” plans to axe 1,600 jobs as part of a programme aimed at saving £50 million .
The UK’s newly-privatised universal postal service provider said today that the “vast majority” of the jobs lost will be among its operational and head office managers, avoiding impacts on frontline employees including delivery staff and said 300 new posts would also be created, leaving a net reduction of 1,300 roles.
Royal Mail is restructuring their Large Letter services to further reflect how people use mail. Advertising Mail Large Letters remain unchanged. However, the standard Large Letter service used for both transactional documents and goods fulfilment is being
divided into services aimed at these two applications. A Business Mail Large Letters service is being introduced for senders of transactional mail, magazines and other non-fulfilment uses and these rates are approximately 5% above the 2013/14 rates.
Last summer, following extensive discussions with Government and its representatives, the Royal Mail published their proposal for simplifying PAF® licensing and set out substantial reforms to the licensing arrangements.
Having listened to the market’s feedback, sought expert advice from the PAF Advisory Board; independent representatives of PAF® users, including The Strategic Mailing Partnership™ board and the sub group Mail Presentation Advisory Group they have considered how best to develop their proposal.
Royal Mail’s latest report reveals that it achieved its quality targets for First Class letters and parcels and was ahead of its Second Class target for this mail after the first three quarters of the 2013/14 financial year. Royal Mail has the highest service specification of any major European country (1)
The design of the Royal Mail’s Printed Postage Impression (PPI) is changing by adding ‘Delivered by Royal Mail’ mark to the current PPI designs.
Why we are they doing this?
The Royal Mail believes it important that their employees role in delivering the mail to communities throughout the UK is fully recognised.
Changes to the way in which the Royal Mail are regulated and how their services attract VAT are due to come into force from 2nd April 2012. Some of the information is still to be detailed but in a nutshell from April if you send mail using the Royal Mail Online Business Account (OBA) or using a docket book you will be charged VAT.