Category Archives: Blog

Britain’s Oldest Post Box

The post box is something we tend to take for granted – they’re a common sight on our streets and we all know where our nearest one can be found. In reality, the post box hasn’t always been so prevalent – and it’s been subject to a number of changes over the years.

Britains Oldest Post Box

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The Oldest Post Office in the World

Sanquhar Post Office has the exclusive title of oldest working post office in the world. Having been in continuous operation since 1712, the tiny post office has more than a 300-year history.

Sanquhar Post Office

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Princess Diana Commemorative Stamps

Diana Spencer, Princess of Wales, will long be remembered as one of the most adored members of the British royal family. Diana was born to royalty and in 1981, she became Princess Diana when she married Charles, Prince of Wales. She soon earned the nickname of “The People’s Princess” because people saw her as being more caring and compassionate than the rest of the royal family. Her charity work and kindness towards everyone she encountered left a lasting impression on everyone who watched her.

Princess Diana

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The History of Envelopes

Providing privacy and safety for their contents, people have been using envelopes for thousands of years to keep communications secret. Historians believe envelopes were first used by the Chinese in around 3500BC, long before the days of an organised postal service.

Terracotta Envelope

Early History

The envelopes that were first used by the Chinese to keep royal communications secret
were nothing like their modern counterparts. The first envelopes were made from clay formed into a spherical shape. The message would be put into the sphere and sealed with more clay, which must be broken on delivery to access the contents.

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Machin Anniversary

The Machin Definitive 50th Anniversary stamp set has been released to celebrate the golden anniversary of his famous 1967 design of Queen Elizabeth II’s head on modern-day stamps.

Machin Stamp

Machin was one of five artists who submitted designs to the Stamp Advisory Committee in 1965 and his simple portrait was favoured above the others. It was thought to be elegant, simple and more defined than its rivals and the darker background emphasised the design.

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Benjamin Franklin

Benjamin Franklin is remembered as a patriot whose contribution to establishing the United States federal government – in addition to his advancement of the printing industry – led to him being honoured on the first US postage stamp.

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Red Rum and Desert Orchid

Royal Mail has released a new set of commemorative stamps featuring legendary racehorses. Commissioned to celebrate the 40th anniversary of Red Rum’s third Grand National win, paintings by famous equestrian artist Michael Heslop depict Red Rum, Desert Orchid, Brigadier Gerard, Kauto Star, Arkle, Frankel, Shergar – some of the finest in horse racing history.

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History of Direct Mail

The first example of direct mail dates back to the year 1000BC, when an Egyptian landowner wrote an advert on papyrus offering a reward of gold for the return of a missing slave. The advertisement was unearthed in Thebes and is now displayed in the British Museum.

Other ancient cultures who tried direct marketing include merchants from Babylon, who advertised their wares on stone tablets when they visited towns.

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Google: Direct Mail

Google is the world’s largest internet company, with revenue totalling $89.5 billion in 2016 – £67.39 billion of this coming from advertising revenue. With a market capitalisation of $373 billion, Google ranks first among global internet companies.

google

Beginning with a partnership between two Stanford University students, Sergey Brin and Larry Page, the company has come a long way since its formation in 1996. The following year, working from their dorm rooms, Brin and Page struck up a partnership and set about building a new search engine which they named Backrub. It would use links to determine individual pages’ importance on the worldwide web. They soon renamed it Google – a play on the mathematical term for number one (googol), followed by one hundred zeros – as part of their mission to organise the world’s information, to make it useful and universally accessible.

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David Bowie: Commemorative Stamps

Royal Mail has honoured the unique talent and musical innovation of arguably the world’s greatest ever performer by releasing four new, limited edition David Bowie stamps that feature Ziggy Stardust, Earthling, Let’s Dance and Blackstar.

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Polywrapping – Our Systems

An ideal way to protect all kinds of promotional items, flyers and newspapers; polywrapping is an economical, fast and efficient method of wrapping and mailing catalogues, brochures, magazines, guides, CDs and books. A cost-effective solution, the plastic wrapping material is lighter than paper envelopes.

polywrapping machine

Polywrapping benefits

Invaluable in the world of direct mailing, polywrapping protects the literature while creating a professional image for your company. If you’re sending out brochures or catalogues with separate flyers and special offers inside, polywrapping keeps everything neatly together.

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Why Branding is Beneficial for your Business

why-branding-is-beneficial-for-your-business

People nowadays are after the brand rather than the product itself and as more companies revert back to direct mailing, visual appeal has become increasingly important.

What is Branding?

Branding is the practice of creating your own identity – one that can leave a lasting impression with potential consumers. When starting a business, you must know WHAT and WHO you are so that you can classify the type of clients you are looking for and the type of audience you should cater to.

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Save Money on Postage Fees by Using Direct Mail

Save money

Ever since Royal Mail lost the monopoly on the postal system, stamp prices have been affected; in quantity, size, shape, content of material, quality of data and geographical spread. In 2012, the prices for postage got more expensive when VAT was introduced into the overall cost. It now takes 4 working days for a regular letter to be delivered, with a minimum payment that amounts to 64p plus VAT, depending on the contents of the letter itself.

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10 Effective Direct Mail Marketing Approaches

Direct mail

The direct mail game has long changed and it’s now time for advertisers and marketers to be more creative, innovative and sincere in their mailing strategies and campaigns.

Here are 10 solid tips that can make your direct mail campaign beneficial to both sides – you and the consumers!

#1: Know What is Useful for You and the Recipients

Look at your mail; recognise the elements that you like and dislike and then realign and reorganise them in a way that will be favourable and attractive to the customer – and beneficial to the business as well.

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6 Useful Types of Direct Mail and Their Benefits

6 types of direct mail

Businesses who tailor their direct mail campaigns specifically for each purpose, addressing it to a relevant target audience, will save money on mailing costs and guarantee favourable returns.

You too can be successful in your direct mail strategies. Take a look at our list of useful direct mail pieces and their benefits:

Postcards

Postcards are one of the clearest and most effective messaging tools you can use for a variety of products and services. Aside from being economical, postcards are proven to effectively generate leads.

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Top Reasons Why Consumers Choose Direct Mail over Email

consumers choose direct mail img

With the non-stop barrage of irrelevant and unwanted emails, many people are now abandoning their online accounts for good. In fact, a recent research by the Direct Marketing Association revealed that 19 million active email accounts in the UK are reportedly no longer in use.

A lot of consumers have made the switch BACK to direct mail and here are just a few of the reasons why:

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Recommended Last Mailing Dates 2017

Royal Mail 

Royal Mail (direct) has confirm the following dates:

  • Saturday 17 December (Sorted) Economy
  • Tuesday 20 December 2nd Class Royal Mail (Sorted or Unsorted)
  • Wednesday 21 December 1st Class (Sorted or Unsorted)
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4 Direct Mail Edges that lead to Increased ROI

DM ROI img 1

Today, more pieces of direct mail are being opened compared to 2013. This is based on recent research conducted by Wilmington Millennium, which revealed that a staggering 500 million pieces of direct mail (DM) are now being opened and read – adding an additional £1.6 billion to the channel’s ROI.

Interesting Advantage

Printed direct mail possesses a noteworthy advantage over digital mail marketing as it is carefully developed, specifically targeted, tangible and reasonably unique – creating a favourable response from the recipient. Add to the equation the rise of new printing methods and techniques that make for a truly stand out message and voila!

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4 Advantages of Direct Mail Over Email

4 ADVANTAGES OF DIRECT MAIL OVER EMAIL

Although technology has changed the direct marketing landscape, direct mail continues to make even stronger marketing connections – with enhancements made possible by web technology, etc.

Inbox-Sensitive

Whether we are talking about the physical or electronic inbox, just how capable are you of reading all the mail you receive? Personal inboxes are chock-a-block with personal communication, updates, offers, news and others but do you really have the energy or the time to go through it all?

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Direct Mail Strategies: Know your Recipients!

Know your Recipients IMG

Businesses are very aware that direct mailing is still alive and kicking but what keeps it active? The answer lies with the very people that receive and respond to direct mail!

Let us explore your recipients and their potential viewpoint – from what they feel, to how they end up on mailing lists and all the in-betweens:

Potential Buyers

The direct mail list displays people’s profiles such as their age, civil status, number of children and education – everything that is relevant to their purchasing capabilities.

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Postage Price increase 3rd January 2017

Royal Mail have released their access (wholesale service for Postal providers such as Citipost, Whistl, UK Mail) price increases for January 2017 and in line with their communication,  new rate cards will be issued to come into effect for anything handed over to Royal Mail from the 3rd January 2017 onwards.

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Direct Mailing: A Reliable Channel for Effective Communication

DIRECT MAILING: A RELIABLE CHANNEL FOR EFFECTIVE COMMUNICATION

Although digital marketing has a proven track record for its quick and reliable distribution of creative promotions, it also has its fair share of downsides…. pave the way for direct mailing and its efficiency to deliver adeptly to a target audience.

Direct Mail vs. Email

With today’s fast paced technology, people and businesses across the globe are doing their best to adapt and cope with the latest trends. Almost every millennial these days has their own private email address –  even young children!

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Realistic Reminders to Follow in Direct Mailing

Realistic Reminders to Follow in Direct Mailing

Direct mailing is still one of the best ways to reach your target audience. Unlike email blasts, direct mail adds a personal touch to its chosen recipients; resulting in a genuine form of communication that comes directly from the company to its intended readers.

To give you a further understanding of how an efficient direct mail marketing strategy works, here are a few tips which you can follow:

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Understanding Bulk Mailing Jargon

INFOGRAPHICS-cavalier-understanding-bulk-mailing-jargon

Bulk mailing is a brilliant marketing technique but it does include some mail specific terms that you might not be familiar with. Understanding how this can be quite confusing, we have come up with a simple terminology guideline to help you get started.

CBC

Short for Customer Bar Code – the barcode is an option in Royal Mail’s bulk mailing service that facilitates the sorting process; allowing it to pass quickly through the sorting machine.

Mail Sorting

This refers to mail management (sorting and processing), which is normally done by Royal Mail to help reduce postal costs.

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5 Types of Letter that deliver Maximum Bulk Mailing Benefits

Even today, businesses still rely on bulk mailing for all their marketing needs. While it is indeed a cost-efficient method to employ, the real question should be more about how you can ‘actually’ make use of it as an effective medium that can reach out to your target market — and even attract further custom.

1.   Sales Letters

Probably the most commonly used bulk mail approach sales letters are made to generate sales – the whole process of turning your ‘prospects’ into ‘sales’ though is often the tricky part.

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Qualities of Effective Direct Mail

As one of the most cost-efficient print mediums, direct mail is an effective means of promoting your products and services. Unlike other advertisements, direct mail has the power to market messages that cannot be emphasised in a few words and the outcome can be easily monitored and assessed. Direct mailing gives you the opportunity to disclose a thorough description of your company’s services, while allowing you to forge an in-depth connection with your target audience.

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5 Ways to Personalise Your Direct Mails

5 WAYS TO PERSONALISE YOUR DIRECT MAILS

There’s a quote by Marissa Meyer that goes “To me, the future is personalisation.” There’s a reason why marketers urge for more personalised content; people crave it. It makes them feel like their interests and preferences have been considered and frankly, who doesn’t want to be considered?

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Why Direct Mail Marketing Will Never Die

Direct mail marketing is alive and kicking – even though the world keeps introducing new and unique ways to present different products and services to consumers, direct mail marketing is adapting and evolving just as much as any other marketing strategy.

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3 Key Characteristics of Great Printing Companies in Norfolk

pexels-photo-30027

The great copywriting genius, Gary Halbert, once said that everybody in the world divides their mail into two piles: the A-Pile and the B-Pile. The A-Pile is where people put all the letters that are (or appear to be) personal, while the B-Pile includes everything else – from brochures to bills to envelopes that clearly contain a sales message.

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Creative Direct Mail Examples That Could Inspire You

Creativity is the key to effective direct mail with clout. Here are some unique direct mail examples that will surely get a great response:

1. CARDBOARD RECORD PLAYER

as

(Sources of Image: http://adsoftheworld.com/)

This is perfect for the music industry; implemented in the Griffiths, Gibson and Ramsay Productions direct mail campaign, the package contained a do-it-yourself record player that quite likely grabbed the interest of the recipients, making the campaign more effective.

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In Preparation: The Bulk Mail Checklist

When you are marketing to a large number of people – whether you just opened a new restaurant or if you are promoting a limited offer – bulk mailing never fails. You can reach a lot of people, deliver your message effectively and in return, you may get a favourable response. The success of your your campaign might be jeopardised if you did not carefully prepare your bulk mail.

So if you’re aiming to benefit cost-effectively from your bulk mailing efforts, make sure you prepare everything that’s required in the bulk mail process:

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Direct Mailing is Still Very Popular

It’s 2016 and a lot of companies have already migrated to Internet-based marketing. However, amidst the unstoppable innovation of modern technology, a tradition still persists – Print and Direct Mail.

Some may object, “Do people really still use direct mailing?” or “I’d rather use email than direct mail.” It’s understandable for companies to use email solutions; considering how convenient they can be if you have an Internet connection. Technology may have advanced but the classically renowned fashion of direct mailing is still favoured by many.
Here are a few reasons why:

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whistl (ing) a new tune – TNT Post rebrand

TNT Post have rebranded themselves to provide themselves with a distinct identity while they try to steal further market share from Royal Mail.  Whistl processes over 22% of all the UK’s mail. Each year they collect, sort, send and transport over 4 billion items of addressed mail, packets and parcels for businesses just like yours, as well as handling millions of pieces of unaddressed mail.

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ROYAL MAIL BEATS QUALITY OF SERVICE TARGETS

Royal Mail beat its 93.0 per cent First Class mail target with 93.2 per cent of this mail delivered the next working day. It also exceeded its Second Class mail target of 98.5 per cent, delivering 98.9 per cent of this mail within three working days. Royal Mail has one of the highest service specifications of any major European country[1].

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Market Research – Mailing Facts

Direct Mail continues to be the preferred choice for brochures, catalogues, welcome packs and statements, whereas email is considered more appropriate for new, confirmations and promotional offers. A study carried out in 2007 (just prior to the launch of the first iPhone) provided very similar results to a more recent survey, proving that, for the right service, Direct Mail is still King despite the explosion in e-services.

Welcome Packs

62% preferred to receive mailed copies as opposed to only 23% who preferred email

Brochures and Catalogues

63% preferred to receive mailed copies as opposed to only 21% who preferred email

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Royal Mail to cut 1,600 managerial jobs

ROYAL Mail is facing the threat of industrial action just months after its controversial privatisation after unveiling “ruthless” plans to axe 1,600 jobs as part of a programme aimed at saving £50 million .

The UK’s newly-privatised universal postal service provider said today that the “vast majority” of the jobs lost will be among its operational and head office managers, avoiding impacts on frontline employees including delivery staff and said 300 new posts would also be created, leaving a net reduction of 1,300 roles.

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Changes in Large Letter Services

Royal Mail is restructuring their Large Letter services to further reflect how people use mail. Advertising Mail Large Letters remain unchanged. However, the standard Large Letter service used for both transactional documents and goods fulfilment is being
divided into services aimed at these two applications. A Business Mail Large Letters service is being introduced for senders of transactional mail, magazines and other non-fulfilment uses and these rates are approximately 5% above the 2013/14 rates.

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Revised Proposal on Postal Address File Licencing

Last summer, following extensive discussions with Government and its representatives, the Royal Mail published their proposal for simplifying PAF® licensing and set out substantial reforms to the licensing arrangements.

Having listened to the market’s feedback, sought expert advice from the PAF Advisory Board; independent representatives of PAF® users, including The Strategic Mailing Partnership™ board and the sub group Mail Presentation Advisory Group they have considered how best to develop their proposal.

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Royal Mail – Quality of Service

Royal Mail’s latest report reveals that it achieved its quality targets for First Class letters and parcels and was ahead of its Second Class target for this mail after the first three quarters of the 2013/14 financial year. Royal Mail has the highest service specification of any major European country (1)

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Royal Mail to change Printed Postage Impression – PPI

The design of the Royal Mail’s Printed Postage Impression (PPI) is changing by adding ‘Delivered by Royal Mail’ mark to the current PPI designs.

Why we are they doing this?
The Royal Mail believes it important that their employees role in delivering the mail to communities throughout the UK is fully recognised.

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Royal Mail to charge VAT on all bulk services

Changes to the way in which the Royal Mail are regulated and how their services attract VAT are due to come into force from 2nd April 2012. Some of the information is still to be detailed but in a nutshell from April if you send mail using the Royal Mail Online Business Account (OBA) or using a docket book you will be charged VAT.

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